Let’s be clear. When I say hustle, I don’t mean someone who is doing the work. I don’t mean someone who is working hard. I don’t mean someone who is working smart. What I mean is someone who is doing what is necessary to succeed. For the next seven days, in todays digital world, hustle is getting attention. The attention is what will lead to sales. Now, the work, we will address next week, in Make Good Art. For now, let’s talk a little bit about hustle.
There is an art book that I own. It was written in the 80’s I think, could have been the early 90s, and the artist gave some horrible advice. He talked about the business of art, getting your work out there, but he cautioned one thing; he said, “you don’t want to be known as a hustler.” So, for an artist to try and make a living off their art they have to do the work of a hustler, but they better not be good at it, or they will lose their place as an artist. I am sure back then it had a negative meaning, but that doesn’t matter. The best artist doesn’t make it to the top. The one that hustles and gets their work out there does. The hustle is getting your work out there.
So, if you want to make it to the top, you are going to have to hustle. You are going to have to break your introvert mold. You and I are going to have to meet people. We are going to have to get attention. Two things we must understand as we begin. The first; planning is guessing. The second, rejection has nothing to do with us.
Planning is guessing comes from the book Rework. In the book the authors tell us we don’t know the future or future conditions; all planning is guessing. So, what that means is as you set out to get attention, realize you are working off your best guess and taking action to see if it worked if not, guess again. He is why this is important when it comes to the hustle; you don’t know how people will react to you. You have a guess on what will get their attention, what will engage them, what will get them interested, but you won’t know for sure until you go out and try it.
Here is where rejection has nothing to do with you. Remember when you were a kid and you wanted something and your parent told you no. They had many reasons for saying no, they did not shove you away after that (I hope not anyway). The hustle means you will contact a lot of people and they are either going to be not interested or interested. The hustle is the business of getting out there. Don’t take rejection personally, just keep building your base of contacts.
I have to end here.
The only take away you need is Hustle is getting attention, for you and your work. That is my take on it anyway, You could throw sales in there too, but I think attention will lead to that.