The Modern Mantra

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Are you following Gary Vaynerchuck or Grant Cardone, are you hustling, 10xing it?  Both of those men work a lot and document it. They are putting in the time. They have become the modern examples of success.  It reminds me of all those movies and stories of people killing themselves (figuratively) to climb the corporate ladder. The difference is Gary and Grant are entrepreneurs and love what they do.  But they have evangelized the modern mantras; hustle, grind, crush it and be obsessed or be average.  Don’t get me wrong, I love both of their messages and think they are great, what people might miss out on is they talk about going all in on the things you are good at, things you love to do, not the corporate grind.  These mantras they hold meaning to each of us differently. We reinterpret the words. We hold them to a new standard. What does work harder mean to someone who writes compared to someone in a labor job? What does work smart mean to someone in who programs compared to someone whose a chef? What does the grind mean to someone who loves their job and someone who hates it?  What is the difference between a side hustle and a passion project?

Our modern mantras mean something different applied to different situations. Those who follow Grant or Gary have the same desire, to be self employed. They want to do what they want to do.  If they followed Tim Ferriss their aim might be to make a money making machine so they can travel. The list goes on for internet icons and their followers and the mantras they use. Here we are though. You as a creative, as a leader, as a business owner, have the pleasure of picking and sticking to your own mantra. Take one from the big guys or make one up, but you have to live it out.

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